Effective From 19th July, 2017
Privacy & Cookies Policy

Euphorium Bakery Company Limited (which we’ll refer to as ‘Euphorium’, ‘we’ or ‘us’ in this document) is proud as a business to have been serving delicious cakes, pastries and breads, among the many other food and drink choices on our menu, to our local customers for nearly twenty years.
Our entire business is built on the trust you place in us and we are equally committed to processing your personal information fairly and transparently and in accordance with data protection law, including the General Data Protection Regulation (“GDPR”) (“Data Protection Law”).
This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe.
We know that there’s a lot of information here, but we want you to be fully informed about your rights, and how Euphorium uses your data.
We hope the following sections will answer any questions you have but if not, please do just drop us a line and we’ll be happy to help.

The legal bit
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

In specific situations, we can collect and process your data with your consent. For example, when you tick a box to receive email newsletters, or sign up to our instore Wi-Fi or App.
When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.

Contractual obligations
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, if you order an item such as a Working Lunch, we’ll collect your contact details and payment to ensure your order has been acknowledged and processed.

Legal compliance
If the law requires us to, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity affecting the business to law enforcement.

Legitimate interest
In specific situations, we may require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
For example, we will use your purchase history to send you or make available personalised offers.
We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand or develop new products.

What type of information do we collect?
We aim to give you the best possible service and, as part of this, we sometimes collect information directly or indirectly from you.
For example, when you visit our website, www.euphorium.uk.com or log into our free instore Wi-Fi you may choose directly to sign up to receive newsletters and marketing from us. In which case, you may be asked for details such as your name, date of birth and email address.
Some personal data is collected indirectly. Like most website operators and Wi-Fi providers, this data helps improve our understanding of how we can improve your experience of our website and instore Wi-Fi. This information may include your location, your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit on our website, the time and date of your visit, and the time spent on each page.
When you engage with us on social media and make a comment or complaint about our services via Facebook, Twitter, Instagram, or any other public domain, we may use that information to get in touch with you so that we can respond to your comments. We may equally ask you for permission to use a lovely photo you may have posted! Where you have posted a blog or an article about us we may also wish to get in touch with you.

Where we hold your information
You can trust us to store and maintain any personal information of yours that we may have collected safely and securely, as if it were our own.
We have a secure internal database that is shared with no-one but ourselves and we do not share your information with anyone but those companies who we trust to carry out business on our behalf.
Any information that you have given us directly is stored with these trusted business partners, such as our App provider, Wi-Fi data controller or Mailchimp, all of which are GDPR compliant and take as much care as we do to ensure your information is safe. None of our business partners will ever share your information with any third party, unless required for legal compliance with law enforcement bodies for fraud management or illegal activity; nor will they contact you directly for marketing purposes.

How we may use your information
We may use your information for some or all of the following activities: For customer services purposes, so that we can interact with you; to process any order made via our stores; to process any request you may have made; to process any entries that you make to competitions run by us; for marketing purposes; for market research purposes, so that we can understand your needs better; to improve your user experience across all digital platforms; to seek your views on the services we provide; to notify you of changes to our services; for crime and fraud prevention, where we have a legal duty or right to disclose your information; to process a job application; to verify your identity.

Your Rights
We use Mailchimp for our mailouts, allowing all contact details to be updated with ease. Mailchimp also gives you the option to unsubscribe from our mailing list at any time, and this can be found at the bottom of every mailing/newsletter we send.

You can also email us directly at marketing@euphorium.uk.com if you would like to be removed from our database at any time.

If you have not opted-in to receive marketing from us, none of your personal data will be stored.

You have the right to request a copy of any information about you that we hold, also to have that information corrected if it is inaccurate, or have it deleted from our database at any time. To request this information please email marketing@euphorium.uk.com .

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