Serving with love

over 2 decades

our story

When we opened our first Euphorium in Islington in 1999, with little more than an oven and a desire to bring an excellent ‘Parisian-style’ bakery to London, our passion for pastries and artisan breads kick-started a nationwide baking revolution.

We’ve grown, branched out and blossomed since then, but our mission remains the same: to make every day great, by bringing remarkable baking to the heart of London’s communities.


Today, Euphorium is a beloved local to throngs of Londoners across the capital. Every Euphorium is proudly bespoke, tailored to the moods and needs of its neighbourhood – but our overarching values remain constant. All our bakeries are equally warm, welcoming and piled high with firm favourites and classic bakes.

Our challenge is to blend this consistency with individuality, in everything we say and do.

We have to look and sound like us, no matter where we are or what we’re doing. But we don’t want to lose our (or your) creativity and personality either. It’s about using the right mix of ingredients.

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